by Katie Gomez
September 8, 2008
I’ve got a client that makes, among other things, wood stains and finishes for outdoor use. Their marketing efforts are obviously very skewed toward men, including the magazines in which they advertise. Each year I spend a couple of weeks putting together ad campaigns for these products, and every year it’s the same stuff, recycled, […]
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by Katie Gomez
September 5, 2008
ONE OF A GAZILLION REASONS WHY RATINGS ARE USELESS: You’re sitting at a cozy table in the latest hip restaurant, you’ve just decided that you’re gonna give the Pomegranate-Glazed Duck Breasts a go, and now you’ve gotta tackle that tome they call a wine list. In your pocket there’s a cute little digital gizmo that […]
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